🧾 How to Increase the Average Bill in a Restaurant in Spain: 5 Practical Tips
- Mariia Popova
- 20 hours ago
- 2 min read
The average bill of a restaurant is one of the most important indicators of the establishment's efficiency. It directly affects profits and shows how the menu, staff and service work.
🍷 1. Use effective upselling (Upselling and Cross-selling)

Train your team to subtly recommend items that complement the main order well. This could be:
a glass of wine with the dish
tapas set for two
mini dessert after the main course
💡 Key point: the right time for recommendations is before placing an order or when serving the main dish.
📋 2. Optimize your menu structure
The menu is a tool that directly influences customer behavior .
To increase your average bill, pay attention to:
visual highlighting of the most profitable dishes (frame, icon, photo)
clear logic of the menu structure
the ability to easily add extras (extra ingredients, sauces, drinks)
📊 🔥 FireMenu helps you track popular and profitable items – to adapt the menu based on real data.
⏱️ 3. Offer limited offers
Limited time offers create excitement and encourage guests to order more:
Dish of the day
Cocktail of the week
Seasonal tasting
🕒 Works both as a marketing tool and as a way to increase the average bill.
🎁 4. Improve your delivery - increase your value

Good presentation creates an emotional impression – and often encourages guests to spend a little more.
Examples:
aesthetic tapas boards
individual serving of desserts
festive cocktail options in themed glasses
✨ Emotions = willingness to pay more.
📸 Such dishes and drinks are often photographed, so you will also get additional advertising on social networks.
📊 5. Analyze statistics and adapt
Regular analytics is the basis for stable growth.
Follow:
when the average bill rises or falls
what items are ordered together
How does menu change affect revenue?
🔧🔥 FireMenu automatically generates reports that will help you make decisions faster and more accurately.
🟢 Result
Increasing the average bill is not about imposition, but about care, quality and attention to detail . When a guest gets more pleasure, he is ready to spend more - with pleasure.
🔥 And with FireMenu you will always see the full picture: what works, what doesn’t, and how to make your establishment even more successful.
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