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🧾 How to Increase the Average Bill in a Restaurant in Spain: 5 Practical Tips

  • Writer: Mariia Popova
    Mariia Popova
  • 20 hours ago
  • 2 min read

The average bill of a restaurant is one of the most important indicators of the establishment's efficiency. It directly affects profits and shows how the menu, staff and service work.


🍷 1. Use effective upselling (Upselling and Cross-selling)

a glass of white wine on a white tablecloth in a woman's hand

Train your team to subtly recommend items that complement the main order well. This could be:


  • a glass of wine with the dish

  • tapas set for two

  • mini dessert after the main course

💡 Key point: the right time for recommendations is before placing an order or when serving the main dish.



📋 2. Optimize your menu structure

The menu is a tool that directly influences customer behavior .

To increase your average bill, pay attention to:

  • visual highlighting of the most profitable dishes (frame, icon, photo)

  • clear logic of the menu structure

  • the ability to easily add extras (extra ingredients, sauces, drinks)

📊 🔥 FireMenu helps you track popular and profitable items – to adapt the menu based on real data.


⏱️ 3. Offer limited offers

Limited time offers create excitement and encourage guests to order more:

  • Dish of the day

  • Cocktail of the week

  • Seasonal tasting

🕒 Works both as a marketing tool and as a way to increase the average bill.


🎁 4. Improve your delivery - increase your value

The dish served

Good presentation creates an emotional impression – and often encourages guests to spend a little more.

Examples:

  • aesthetic tapas boards

  • individual serving of desserts

  • festive cocktail options in themed glasses

✨ Emotions = willingness to pay more.

📸 Such dishes and drinks are often photographed, so you will also get additional advertising on social networks.



📊 5. Analyze statistics and adapt


Regular analytics is the basis for stable growth.

Follow:

  • when the average bill rises or falls

  • what items are ordered together

  • How does menu change affect revenue?

🔧🔥 FireMenu automatically generates reports that will help you make decisions faster and more accurately.


🟢 Result

Increasing the average bill is not about imposition, but about care, quality and attention to detail . When a guest gets more pleasure, he is ready to spend more - with pleasure.


🔥 And with FireMenu you will always see the full picture: what works, what doesn’t, and how to make your establishment even more successful.

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